
Firstainment is a subsidiary of the NMR Group, established in Riyadh in 2007 with a goal to lead the entertainment industry in Saudi Arabia. As one of the pioneers in the field of sports entertainment, Firstainment initially started in the entertainment capital and later expanded to other cities in the Kingdom. The company focuses on developing and operating entertainment projects and services that offer fun experiences and thrilling adventure games. With a dedicated team committed to providing high-quality services, Firstainment has expanded its reach in the youth sports and family entertainment sectors.
Our Mission
Creating immersive entertainment destinations that meet the needs and expectations of Saudi culture
Our Vision
To enhance the standards of entertainment by providing unique and constantly-changing experiences that enhance our customers’ quality of life.
Our Services
Based on our vision to enhance our patrons’ lifestyle and to elevate the level of entertainment services and products, we work on providing sport and family entertainment services such as:

Thrill and Adventure games
Thrill and Adventure games
Firstainment provides entertainment services that suit the youth, where they can enjoy thrilling adventures through different internationally-famed games, such as: Paintball, Painless ball, Airsoft, and other products.

Joy Zone
Firstainment aspires to provide family members with comprehensive entertainment centers, to show them what fun really means; with designated games for adults, and many others for the young. Joy Zone undertakes every effort possible to ensure a high level of safety for all the facilities and games.
Joy Zone
Firstainment aspires to provide family members with comprehensive entertainment centers, to show them what fun really means; with designated games for adults, and many others for the young. Joy Zone undertakes every effort possible to ensure a high level of safety for all the facilities and games.

Mobile-units and Activities’ Service
Mobile-units and Activities’ Service
In keeping up with the rapid developments that the Kingdom is witnessing in the entertainment sector, and in accordance with the Kingdom’s Vision 2030, the company created a Mobile-units and Activities’ Service, in order to participate in the different seasons and major events within Saudi Arabia, in addition to the various activities by companies and schools. Firstainment owns a number of mobile units, including a Paintball unit, Painlessball unit, in addition to a Target-shoot unit, Foot-dart unit, Bungy unit, and a Play-ground unit, as well as many other units of different sizes and purposes. Such a variety of mobile units allows the company to easily meet the needs of any occasion, be it private or public, while ensuring the satisfaction of those attending.
Mobile-units and Activities’ Service
In keeping up with the rapid developments that the Kingdom is witnessing in the entertainment sector, and in accordance with the Kingdom’s Vision 2030, the company created a Mobile-units and Activities’ Service, in order to participate in the different seasons and major events within Saudi Arabia, in addition to the various activities by companies and schools. Firstainment owns a number of mobile units, including a Paintball unit, Painlessball unit, in addition to a Target-shoot unit, Foot-dart unit, Bungy unit, and a Play-ground unit, as well as many other units of different sizes and purposes. Such a variety of mobile units allows the company to easily meet the needs of any occasion, be it private or public, while ensuring the satisfaction of those attending.